JOHN MUELLER: Welcome, everyone, to today’s Webmaster Central Office Hours Hangouts My name is John Mueller I’m a webmaster trends analyst here at Google in Switzerland And part of what we do are these office hour Hangouts, where everyone can join in and ask their web search, website related questions And we can try to find some answers, hopefully Bunch of things were already submitted So we can go through those during the session But if any of you want to get started with a question, you’re welcome to jump on it now RUBEN TIMMERMAN: Well, everybody seems silent I’ll do it JOHN MUELLER: Go for it RUBEN TIMMERMAN: Great, I’ll turn on my camera so it’s a bit more personal Good morning, thank you for hosting this Yeah, we’ve tried to adhere very strictly to all the structured data guidelines I run a website that offers a comparison of courses– so education courses, e-learning, things like that So we’ve migrated basically from using Education Event as our main data type to Course, which was newer and felt like, oh, that’s the more correct thing We’ve implemented it all over the site And then we lost all our data snippets that would list, OK, this course has a starting date on this day, in that city, et cetera We used to have them while we used Education Event Now with Course, they have disappeared And now it’s been about three months, and they’re still not back So I’ve been asking around And then one of the replies from some supposed expert was, well, Course isn’t really live yet in the EU It’s launched in the US first And I haven’t seen it anywhere in the EU yet And after doing some research, I concluded the same, that I don’t see any sites here offering it So can you offer any guidance on what we could expect or how we can research it? JOHN MUELLER: Good question I don’t know if that rich result type is specifically launched for European sites yet In some cases, it is the case that we launch first in the US or in some other country, and then we try to figure out what the right approach is, how much we should show, how we should handle this And then we start to expand from there I don’t know if that’s the case with Course at the moment I can double check with the team to see if there is something that we can do to speed things up so that those who have been implementing it are showing appropriately I tried it out, I think, a couple of days ago to get some screenshots for presentation And I believe we showed the Course results in Europe, but it might be just that we don’t show it from European sites yet RUBEN TIMMERMAN: Right, yeah, that’s the thing Yeah, I’d love to see examples because now, I’ve been looking at competitors or other ranking for queries where we are ranking And they’re all still using Event and Education Event So we feel like the best boy in class who do the new thing and then don’t get the students that they get So I’m really looking for examples as well Or we’ll just migrate back and wait for reality to set in or something JOHN MUELLER: Yeah, sometimes these things take quite a bit of time So it’s something where I like to have it so that we roll these out as quickly as possible worldwide But sometimes it takes several months or even a year or so for everything to be finalized Sometimes there are things around policy and what we’re allowed to show that play into that as well, which makes it a little bit trickier I don’t know if that’s the case with Courses RUBEN TIMMERMAN: That make sense I can imagine you’d also wait for webmasters to actually implement it because otherwise you’re also doing something that nobody does Or is there a logic there, in your experience? JOHN MUELLER: That helps a little bit in the beginning But usually, with the rollouts, when we roll them out in other countries as well, it’s less of an issue because the market has been documented for quite some time already And people have been using it on and off, anyway So that’s something where, usually, the adoption itself in specific countries is less of an issue RUBEN TIMMERMAN: OK, cool But you said you can check it out, at least, to see if there are examples, and who knows JOHN MUELLER: I can double check with the team to see if there is anything that they would

find useful to speed things up RUBEN TIMMERMAN: Yeah, great Well, I appreciate it very much Thank you very much I look forward to– JOHN MUELLER: What country are you in? Or what your company is– which country is your site focusing on? RUBEN TIMMERMAN: Main site’s Netherlands Secondary is Germany And both haven’t shown anything And all competitors are still using the old stuff So it’s also very hard to see if we’re doing the right thing here That’s the problem So those are the main markets The UK is third but less important JOHN MUELLER: OK I’ll check with the team on that RUBEN TIMMERMAN: And you would normally update in the community on YouTube as well? Or is that– JOHN MUELLER: No, if there’s something specific that I can bring back, I’ll try to put it on Twitter And we can check there But a lot of times, it’s just that we give feedback to the team, and then they continue working on things It’s nothing special that we can tell RUBEN TIMMERMAN: OK But if you haven’t spotted an example of a site using Course in the wild in the EU, and they do get snippets, I’d love to see it, as well Then I at least have some proof to my team that it might work, and it’s just a matter of time So if you happen to stumble across an example, that would be really cool– or if you know any JOHN MUELLER: So this is just totally random because I was looking for screenshots to put into a presentation And I think there was something like Android developer courses or something like that, where from Coursera we were showing the Course rich result type RUBEN TIMMERMAN: Yeah, yeah, it makes sense I’ve seen US sites get it But you’ve seen it from the EU because you’re in the– JOHN MUELLER: I saw it here in Switzerland when I was looking for [INAUDIBLE] But I don’t know if there are any European sites RUBEN TIMMERMAN: OK I’ll for sure check that to see something in the wild Thank you very much Great JOHN MUELLER: All right Any other questions before we get started? I’m sure they’ll come over time, as well OK Let me go through some of the questions that were submitted “There’s a site out there going down the similar road that another site once did and is building massive amount of backlinks to specific pages on their site with links in their badge code While they’re not paying for links, if you link to them without their code, they start bugging you for a link, practically demanding that you link to them There’s no anchor text, no link, but they tag specific pages on their site Would you consider this aggressive link building tactic to be a link scheme which could get them penalized?” It’s possible that that would go down the road of being a little bit over the top So that’s definitely a possibility there In general, what’s important for us is that if you create widgets, for example, on your site, and you give them to other people to put on their site and they do contain a link back to your site as the source of traffic or the source– not the source of traffic, but source of the data there, then we recommend using no-follow links for that Just to make sure that when you’re giving things out to other people that it doesn’t come across as this trade of, we give you the widget, in exchange, you give us a followed link back to our site As soon as it becomes an exchange where you’re swapping things like that, then that would be a link scheme from our point of view So that’s essentially what we would look at there And the web spam team does take action on a lot of these And it’s something that our algorithms also take into account as much as possible So I wouldn’t assume that this kind of setup is something that– I wouldn’t recommend it from a practical point of view I wouldn’t assume that these kind of links are something that will remain valuable over time Instead, I’d really make it so that if you find people who like your widget and they really like it, then see if they would be willing to give a normal, natural link back and not force it on them through the widget “News website story, we automatically make links to tag pages in the text of news articles For example, the anchor ‘Donald Trump’ leads to a page with lists of news about the US president

Is there a risk that Google will consider this to be spam?” No, I don’t see any problem with that These kind of tag pages are really common That’s a setup that a lot of sites have It’s something where you’re essentially linking within other pages within your own website And if you’re able to provide more context for the pages that you’re linking to, then that’s generally a good thing So from that point of view, I don’t see any problems with it The main thing I would watch out for here is that it would generate a massive amount of tag pages and that eventually it’s just a collection of tag pages and the actual content is very minimal So use these in a way to create more clear category pages, if you will, and less in the sense of automatically generating every combination of words as pages So that’s the direction I would head there “Company is preparing for a site migration where the old website.com is the real one redirected to a new website.com, so root domain change However, can you advise if there are any SEO repercussions if we do not redirect a handful of paid digital URLs? They want to continue to drive paid traffic to various old website.com landing pages While I’ll set up one-to-one 301 redirects, I plan for a catch-all, just in case I’m worried that Google Search Console will deny the request for a site move if we continue to drive paid traffic to some of the old web sites URLs.” So I think, first of all, the site move request, the change of address in Search Console won’t be a problem because we just look at a handful of pages to see if they’re redirecting So that kind of submission there should be no issue The main thing I would watch out for here is really that you’re moving all of the pages from the old domain to the new domain I am not completely sure how the setup was that you’re looking at there– if you’re looking to keep some pages on the old domain and drive traffic to them or if you’re just driving traffic to the old domain URLs and then it redirects to the new domain If you’re keeping pages on the old domain that are not redirecting, then that’s something that will confuse our systems Because when we crawl and index your website, and we run across those pages, then we start to question whether or not this is actually a site move And then it essentially goes from being a move from one domain to where you can just transfer everything to the new domain It becomes a situation where you’re splitting a domain You’re taking one domain, you’re keeping some things there, and moving somethings somewhere else And from our point of view, that becomes a lot harder to process That essentially means we have to reprocess both of these domains and see, well, what is this new website And what is on this other website that we already know about? And how does the content interact with itself there? So that’s something where– if you’re looking to do a site migration, and you want to keep some URLs on the old website, then that’s something where you really need to be aware that this will take a lot longer to be processed than if you really moved everything over to the new domain And if it’s not the case that you’re keeping URLs on the old domain but rather you’re just driving traffic to the old URLs, and they’re being redirected to the new URLs, then that’s totally a non-issue People come and visit the old domain from various sources If they get redirected to the new one, then we see that’s a part of the site move That’s absolutely no problem It’s really just keeping things on the old domain That’s something which I would try to discourage as much as possible “Does Google still respect the meta robot’s unavailable after?” Yes, yes we do So the unavailable after is a way of specifying a date when a page is no longer available And we do use that We even made some– I believe some changes there fairly recently with regards to the date format that we support So that’s something that we definitely still use The thing to keep in mind here is you’re essentially telling us this page will not be available then

But we need to make sure that we’re not just removing pages from the index that are actually still available So it’s very likely that our systems will go and recrawl that page around that date that you specify and watch out for no index or watch out for a 404, which will tell us, well, actually it is no longer there So make sure you’re backing up anything with an unavailable after tag together with actual guidance to tell us that this page is really not available anymore “In the HTML source code of an internal page, canonical tag is mentioned at the home page And while doing inspect element on the same page, I found that canonical is self-referential internal link And the URL inspection tool sometimes shows user declared canonical as self-referential URL and sometimes the own page canonical So which canonical URL will Google consider?” So it sounds like you have a page that is not the home page, and it has a rel canonical pointing to do not debate And sometimes it doesn’t have that rel canonical home page That’s something which would confuse our systems because sometimes you’re telling us to use the home page instead of that page And sometimes you’re telling us to use that page itself So as much as possible, I’d recommend making sure that the rel canonical stays consistent and matches the URL that you do want to have indexed If this is a case of a JavaScript page, where you’re using JavaScript to change the rel canonical, then that’s something where I would recommend making sure that the static HTML page that you deliver doesn’t have any rel canonical on it, so that you’re not changing the rel canonical but rather that you’re adding it If you use JavaScript to add a rel canonical to page, then that’s perfectly fine We can pick that up after rendering We can process that new site However, if you’re using JavaScript to change the rel canonical from one URL out to another, then you’re potentially in that situation where, depending on if we process JavaScript for that page or not, you’re giving us very different information So that’s something I would try to avoid So ideally, if this is a JavaScript site within the static HTML page, don’t have a rel canonical on there And then with JavaScript, add a rel canonical to that There’s some similar cases where you also need to watch out for this For example, if you have a no index on a page, on a static HTML page, and you then use JavaScript to remove that no index, then depending on what we process, we might see an index, or you might not see an index there And that can get confusing And especially if JavaScript removes the no index, then it’s very possible that we will take the page, see that there is a no index, and say, oh, we don’t need to do any rendering here And we’ll just drop it So if you’re using JavaScript with regards to the no index, then I would only use it to add a no index so that it drops out and not remove a no index “Will you tell me about the Google Bert update Which types of work can I do on SEO according to the Bert algorithms?” So this is, I guess, a fairly broad question I would primarily recommend taking a look at the blog posts that we did around this particular change In particular, what we’re trying to do with these changes is to better understand text, which on the one hand means better understanding the questions or the queries that people send us, and on the other hand, better understanding the text on a page And the queries are not really something that you can influence that much as an SEO The text on a page is something that you can influence And our recommendation there is essentially to write naturally So it seems obvious, but a lot of these algorithms try to understand natural text And they try to better understand what topics is this page about? What special attributes do we need to watch out for? And that would allow us to better match the query that someone is asking us with your specific page So if anything, if there’s anything that you can do to optimize for Bert, it’s essentially to make sure that your pages have natural text on that, that they’re not written in a way that a normal human would be able to understand

So instead of stuffing keywords as much as possible, write naturally “In terms of site links, what influences, which links are picked up to show, the order of the navigational internal links, breadcrumb markup?” So site links are the sublinks that we sometimes show in the search results, where if you’re searching for something, we show one page And then you have smaller links to other parts of that website shown there Essentially, site links are a normal search results from our point of view But we try to figure out when we can pull those out And something that really helps us to understand when we can pull those out is if you have a really clear site structure and if you use clear headings and titles on pages so that we understand what these pages are really about And then with a real clear site structure, we can understand that if someone is looking at the home page or looking at one specific page within your website, then these are the four or five related pages on your website that are really commonly used and that might make sense for this particular user So in terms of that, that’s the direction that we would go there And I believe we have that documented in our Help Center, as well, that first site links, things like the navigation, clear internal structure, do make sense “What happens for brand sites with products that are only sold via third parties? There is no price that we can add as the price varies, for example For example, a brewer, the price of a pint of beer varies by location What would you suggest?” So this one, I think, is kind of obvious in the sense that if you have products and you don’t have any prices that you can show, then you can’t markup any prices And what practically happens here is you can use the product structure data markup for these kinds of pages But for us to be able to display the product structure data markup, I believe we need either reviews or a price And if you have neither reviews or price on your pages, then we will just not show that as a product rich result site So from that point of view, you can continue to use that structure data markup We just won’t show it And with regards to, well, what can you do, there’s not really a workaround for that in the sense that if you don’t have a price and you don’t have reviews, then you don’t have those things So that’s something we just wouldn’t show From a ranking point of view, this is not really a problem It’s really just how that search result is shown in the search results pages “I see a lot of WordPress sites that have different schema on their desktop, mobile, and app sites For example, I’m looking at one that has website on the desktop pages, organization, and blog posting on the mobile pages and h-card and Lose Article on their amp pages.” That sounds complicated “Is it safe to assume that Google is using the schema that’s on the version of the site that’s being crawled as per search console– for example, if mobile crawling is indicated, that’s a schema that it’s using?” Yes, for the most part So within the desktop and mobile pages, we would pick whatever version we’re currently crawling If we switch to mobile first indexing for the site, then we would not use the desktop version at all for indexing And that includes the structure data So that’s the easy part For AMP, it’s a little bit different in that for some AMP features, certain structured data types are required on the AMP pages So we take that into account for those AMP pages when they’re eligible be shown for specific AMP features So that’s the complicated part there In general, I would strongly recommend making sure that you’re consistent with your structured data, that you don’t have different types of pages across your website It’s not so much that your website will be seen as low quality or be bad if you do this, but rather it’s really just from a practical point of view

If you have different types, you don’t know what you’re getting out of it So if there is a way for you to double check the structured data types you have on the different types of pages and to be consistent across those pages, then it’s something where we can look at any of these pages and we get all of the information that we need And then we’re definitely going to be happy Whereas if the information depends on the type of page that we’re looking at at the moment, then you can’t really rely on us being able to take your website into account on its whole So it makes it harder for you to diagnose why isn’t Google showing your specific structured data type And then you’re like, well, on this specific variation of my page, I have it Then it’s very possible that maybe we’re not looking at that variation of the page Or especially if you have different variations in different places, sometimes the combination is what makes it important for us And if we don’t see that combination clear, then we can’t take that into account So that’s something which, purely from a practical point of view, I’d recommend trying to focus on It’s really hard for us to flag these kind of issues in Search Console because when we just look at one type of page, we don’t know what we’re missing because we don’t actually look at the other types of pages So that’s something where, potentially, there are third party tools that will help you to crawl your website and pull out the different structure data types And maybe there is a trick to flag these kind of inconsistencies across variations of the same page If anyone knows any tricks to do that, it’d be cool to hear from you Maybe that’s something we can share, as well “My client site is still being indexed by a regular Googlebot and not switched to mobile-first indexing Also, this site is experiencing great traffic loss now What could be the reason? Or could this be the reason? The site was migrated to the current domain, and the old domain was switched to mobile-first indexing? The migration was in August, and the site is mobile friendly.” So I think there are a few things here that are combined On the one hand, mobile friendly doesn’t mean that a site is suitable for mobile-first indexing Mobile friendly is that mobile users are able to use that site without any hindrance And mobile-first indexing requires that we actually are able to index the content in an equivalent way across desktop and mobile So for example, a site could be mobile friendly if it just has very minimal content, but it might not be ready for mobile-first indexing if that mobile version doesn’t match what we have indexed for the desktop So that’s one thing to keep in mind Mobile friendly is different from mobile-first indexing In general, with regards to traffic loss, it’s not the case that if a site is still in a desktop index that it would get less traffic So the ideal situation with mobile-first indexing is we switch sites over to mobile first indexing when we believe they’re ready And that “when we believe they’re ready” is essentially a simplified form of when we think there’s no change in the traffic to the site when we use the mobile version for indexing So in that sense, you wouldn’t see a drop in traffic when we switch to mobile-first indexing or if we don’t switch to mobile-first indexing If you are seeing a drop in traffic, then that would be due to any number of other reasons It could be from the site itself It could be changes in our algorithms It could be changes in user behavior and that they’re looking for different things now That would be completely separate from mobile-first indexing “When you use a site query for the old domain, Google still shows a lot of pages And there are only 50 pages in Search Console for the old site, mostly PDFs But the weird thing is Google shows the search results of the new site when you use the site query.” So that part is completely normal That’s something that confuses especially SEOs, I think And it’s something that we tend to do more for normal users in the sense that– so what is practically happening here is we understand that the site has moved from one domain to another And we’ve essentially moved all of the URLs from indexing to the new domain However, we still understand the connection between the old domain and the new one

So if you explicitly ask us for the old domain, then we’ll say well, we have some pages that we know are associated with this old domain We’ll show them to you in the search results So with a site query, you often see that Often you also see that if you just search for the domain name itself And from a practical point of view, this is not a sign of anything going wrong This is essentially just us saying, well, we know there is a connection here and these are some of the old URLs And if you look at the cached page for the pages that we’re showing, you’ll see that we’re actually showing you pages from the new domain So we’re essentially showing something that is no longer indexed like that But good because we believe the user is explicitly looking for that, we show it to the user So that generally wouldn’t be a sign of anything problematic there You mentioned the URLs here as well, so I can double check that I took a quick look before the session, and I didn’t see anything that popped out So my guess is this change in traffic that you’re seeing is essentially a natural change in traffic, not something that is due to the site move or due to anything around mobile-first indexing It’s something where I try to focus more on the actual content itself and try to figure out what could you be doing differently with regards to the content, with regards to maybe some of the changes that we’ve talked about over the past year or so ANDREW SYCHEV: John, hello Thanks It was my question I just wanted to clarify one thing Do sites which were switched to mobile-first indexing have some benefits in comparison with my site? JOHN MUELLER: Not really, not really So the benefit is mostly, for us, that we’re able to index the version of the site that users mostly would see, because most users use mobile devices nowadays So it’s more that we’re consistent But it’s not that there is any kind of ranking bonus for being in mobile-first indexing ANDREW SYCHEV: OK Also, I wanted to say that this site has more than 80% of mobile users So I don’t see the reason why Google is still indexing with desktop or user agent JOHN MUELLER: I could imagine that if you did a site move late last year, like you mentioned there, that our systems are just being on the cautious side So that’s something where– I know the mobile-first indexing team tries to focus on batches of sites and move them over in groups And it might be that you’re just focusing on maybe a different kind of site at the moment And then once they rerun everything for all kinds of web sites, then that will shift over But I I wouldn’t worry that this is a sign that you’re doing anything wrong with regards to mobile-first indexing ANDRE SYCHEV: OK And is it OK that Google shows in the results the name of the new site when you search for the old site? Thanks, John JOHN MUELLER: I think that’s normal, because we understand this connection But we try to show the old URL So usually if you click on the cached page there, you will also see actually it’s the new URL that’s being indexed, not the old one ANDREW SYCHEV: OK, thank you JOHN MUELLER: “I have a four subdirectory website that serves four different regions, For example, exampleaccount/in/ca/us/db When I inspect element, for example, accounts/ca, it shows me the inspected pages indexed I can also see the page in the Google search results But the cache of this page is shown as exampleacounts/us Also, when I do a site query, for example, account/ca, the first result is /us There are no IP redirect and canonical tag issues [INAUDIBLE] is implemented What could be the cause here?” So what is probably happening–

I don’t see the actual pages here It’s hard to say But what’s probably happening is that we’re seeing these different English versions as being substantially similar in the sense that, for our systems, It’s just as useful to just index one of these pages and just keep that Because if the English version is the same across all of these different country versions, then it doesn’t make much sense for us to index the same thing four different times So with indexing, we’ll pick one of these versions And if you have a HR flying annotations on these pages, then when we show that version in the search results, we’ll try to match that to the [INAUDIBLE] version that you have specified So a user in Canada, if they search for something on your website, they would tend to see the Canadian URL And a user in the UK would see the UK URL However, the indexed version, the cache version, would be one of those pages So for the most part, that’s usually less of a problem It’s just confusing in the sense that, as an SEO, when you’re double checking which pages are actually indexed, then suddenly it feels like not all of these pages are indexed properly The other part that is definitely confusing is the way that we would show this in the search result– not in the search result, in Search Console On the one hand, in the performance report, we would report on the canonical URL So we would just report on whichever one of these we would choose as a canonical We would not show these different country versions independently You can, however, look at the country breakdown in the search performance report to see which kinds of users are going to that page And the other place where this also shows up as being confusing is the index coverage report in Search Console, because we would count this as one page being indexed, which– and if it is, it’s that one version that we pick as a canonical That’s one that’s indexed And the three other versions of the same content, they would be seen as not indexed or probably flagged in Search Console as, I don’t know, another URL was chosen as canonical, one of those categories And again, there, it’s not a sign of a problem It’s not a sign that these pages would rank worse It’s really just– it’s confusing the way that it’s reported in Search Console And as an SEO, if you’re drilling into the those details, that can be confusing So what I would recommend doing there to double check that it’s actually working is to just search for something generic for these particular pages and to watch out that these URLs are actually changing in the search results pages The one place where I would be careful with this, if you’re seeing it happen and trying to find a way to fix that or change that, is if you have specific prices on these pages and you have different prices across a different country versions Then you don’t want to have the wrong price shown in the search results page compared to what a user would see when they go to that page directly And if you’re seeing something like that, then my general recommendation would be to make sure that these pages are not really identical apart from the price So the price on these pages is not the only differentiation, but rather that you really have something kind of clear on this page that tells us this, is a different page from this other page that you have, which otherwise is in the same language And just to be really clear, this kind of situation can be really confusing And it’s not something that I’d say is trivial to debug and look into So if you feel overwhelmed with this, then I’d definitely go to maybe the Webmaster help forum and try to get some help there Or try to find a consultant that can help you who has more experience with international web sites, because it does take a little bit of looking into the weird edge cases to understand what’s happening And it is sometimes really helpful to have someone saying, well, actually this is confusing And it’s fine the way it is You have it set up properly And it’s working pretty much though the way that it is You just can’t measure it the way that you would like to measure it “I’m getting mixed results for the Google Meta card, which displays the search results for something like artist plus tour

Adding structured data to the performance website has mixed results And in one case, removing a broken plug-in that was generating correct event structure data and then using HTML only seemed to improve the situation My research indicates that many venues and most ticket outlets are hosting incomplete or incorrect structured data So my questions are, is the Google event cards structured data aware?” Yes, we do use structured data for the events that we show in the search results And I believe that’s even the primary source of data there So that’s something– yes, we do use that “Which type of entity, if any, would be the most authoritative for hosting structured data events groups?” My understanding is we don’t really have the difference in terms of authority across these different website types I’m sure our algorithms try to figure out which ones are the most relevant ones for specific structured data types, like events, where you have different web sites hosting different pieces of the puzzle However, what is really important– especially for events where you have one, essentially, entity that is described on many different websites, the thing that’s really important for us is to be able to consolidate all of the information that we have there And sometimes what happens is we have some pieces of information here, some pieces of information here And we can understand they’re about the same entity, like that one concert in this one location by this one artist And we’ll try to take that information and combine it and make one entity out of it Because as a user, when you’re searching for concerts, you don’t want all of these different entities listed separately You want one entry for this concert that you want to go to or that you want to present to people So it’s not so much that we only pick the data from one source and only show it there, but rather we have to consolidate it and understand which parts of the puzzle, if you will, come from which different websites And then, as a last step almost, figure out which of the URLs to link to when someone clicks on that type of structured data result So it’s not so much that you need to do everything with your structure data on your pages, but rather you need to make sure that it’s consistent enough that we can match it to the primary entity that’s involved there MIHAI APERGHIS: John, quick question regarding this So what do you do– or what can one do in cases where you’re joining using maybe some providers or is there simply not a lot of information regarding how to get into certain rich snippets? Maybe like– I don’t know if this is a good example– movie tickets or something like that? I know that Google, especially in the US, uses certain providers for that kind of information But in other countries, those kind of rich snippets don’t show at all, regardless whether you have any structured data on your website or anything like that Maybe you’re a cinema somewhere in Romania, let’s say So that kind of decision, whether the results show or not, is entirely related to the fact that Google has those providers? Or can webmasters do anything to help speed the showing up? JOHN MUELLER: Yeah, I think for most features, we do rely on structured data But there’s very few that rely quite a bit on feeds from trusted sources And especially movies, that’s one of those things where a lot of the movie providers work together with, I don’t know, so some local companies that aggregate all of the movie feeds And we consume those movie feeds directly So that’s something where we try to focus on the information that we can really trust and show that appropriately in the search results So if we’re not picking up individual movie theaters, I’d double check to see if there’s this regional place where all of the feeds come together and make sure that you’re included there as well And if that’s not the case, then that’s something where you can also come to us and say, hey, I have this information in this feed

Can you consume that from our side as well? So it could be that for some countries we don’t really have a clear provider or we have spotty coverage So for movies, that’s a bit unique For pretty much everything else, we try to just pick up the structure data that we pick up on the pages And that’s something where it’s often also less critical If it’s 100% correct, with events, for example, we can figure out where things are slightly incorrect because we have different sources of data For things like reviews on our page or prices, it’s something– well, if it’s not correct– it’s like, you’re telling us and we’re pointing at your pages It’s your problem if it’s not correct, not our problem But with movies, people expect that the show times and the information that you have is correct And there’s usually not that many sources of information MIHAI APERGHIS: Right And I think that’s the same for– I’m thinking of another example now– like sports events and things like that I know, again, in the US there are a lot of feature snippets regarding teams, playing scores, things like that I assume that’s also one case where you’re using certain trusted feeds JOHN MUELLER: I believe so So especially things like the sports results which have to come in fairly quickly, that’s something where I believe we also use special feeds MIHAI APERGHIS: So in these cases, outside of the US, is there any way certain webmasters that have this public trusted information– can they contact Google in any way? Is there a program for working with these providers so they can provide– JOHN MUELLER: Usually that goes through the business development at Google So I believe there is some general contact page there Or if you have a local Google presence– in most countries, we have some offices and things like that Then often you can go through them MIHAI APERGHIS: OK, cool JOHN MUELLER: OK Let me see if there’s something that we can answer very quickly, and then otherwise we can switch to more questions from you all “After configuring the pages to correctly send structured data to Google, how long does it take for them to show up? Is it 12 weeks?” So it’s definitely not 12 weeks In many cases, we can show the structured data as quickly as we can index that page So if we’re willing to show that structured data from your website and you provide it in a valid way, then we can pick that up and show that essentially the next time that we crawl and index that page “Can we add jumping link into internal pages? Will it add past page rank and help improve the ranking?” So jump links within internal pages are essentially where you’re linking from one part of the page to another part of that same page And from our point of view, that it’s not something where we need to pass any signals because you’re linking between the same page It’s not that that page suddenly has more page rank because you’re thinking to yourself But rather what you’re doing is giving us a little bit of information about the structure of the page And that can sometimes be helpful, in the sense that when we show something in the search results, we know this is a really long page And we have a link to a part of the page that is particularly relevant to users’ query Then sometimes we can show that as a jump link in the search results directly, so that you can jump specifically to that part of the page What helps us there is, on the one hand, to have these links between the parts of the page; on the other hand, also to have clear headings and subheadings on that page so that we know this part of that long page, is actually very relevant to the user And here’s a way to get there directly OK A bunch of back line questions Let’s see “Many times hackers hacked into Search Console to change the targeting country Can I submit the hacker email address so that Google can blacklist them forever?” So I guess there are a few things here

On the one hand, we do try to understand which email addresses are problematic And we have different ways of dealing with that I don’t think we would just blacklist them from Search Console forever The other thing is that if people are able to verify your site in Search Console with their own account, then it’s not the case that they hacked into Search Console or into your Search Console account, but rather they hacked into your website And they’re able to make changes on your website itself, which means they’re able to add a verification tag to your website, which would then allow them to go into Search Console So instead of thinking about just how you can lock down your Google account so that other people can’t get into the Search Console, you need to double check to make sure how people were able to get into your website and what you can do to lock down your website– not your Google account, but your website itself– so that people can’t make changes there Because ultimately, the goal of a hacker is not– or I’m guessing in this case I can’t speak for all hackers, of course But the goal is not just to go into Search Console and then change the targeting country, and then it’s like, ha, ha, I confused you But rather, they’re probably placing pages on your website Or they’re placing specific links on your website to their more malicious content or their monetization method So that’s something where the setting in Search Console is less of a thing that they actually care about It’s like a side effect But what they do care about is like all of these other changes that are happening on your website So if you see people verifying your site in Search Console and you think they’re hackers and they’re doing something crazy, then I would not worry about Search Console primarily But rather, think about your website and how they were able to get into your website Fix all of those issues on the website first And then you can also make sure, of course, that things like Search Console are cleaned up as well We have a few minutes left If any of you want to jump in with a last question, feel free to do that I also see that we have a little bit more time’s left So we can continue off the record afterwards as well if any of you want to stick around DAVID ROSS: John, I have a very specific question just regarding something we spoke about on the 15th of December It’s regarding a very specific site So I don’t know if we want to wait until after [INAUDIBLE] I can stick around JOHN MUELLER: Maybe we can take a look at that afterwards, yeah ANDREW SYCHEV: I’ll stick around Thanks RICARDO CAMPACI: Hi, John I have a quick question about the search link side box And I know that in the past, the structure and depth and markup for the site link search box doesn’t support sub-folders or sub-domain Is it like this right now? JOHN MUELLER: I believe that still the case, yes RICARDO CAMPACI: OK Sorry, it’s not possible to target them with language website the data start with sub-folders? JOHN MUELLER: Exactly, yeah The site link search box, I believe, is on a per domain basis So you specify one site link search box for the whole domain In some cases, that’s a little bit suboptimal Sometimes you can do things like add a banner to that page to make it a little bit more useful for your users, though RICARDO CAMPACI: OK, thank you JOHN MUELLER: All right I guess we can take a break here Thank you all for joining in Thanks for all of the questions that were submitted I’ll set up the next batch of Hangouts probably later today And if there’s anything that’s missing that you need to get answered until then, of course, feel free to jump in on Twitter or join us in the Webmaster help forums, where a bunch of experts are able to help as well All right So with that, I wish you all a great weekend And hopefully, see you next time