well good morning and welcome to the Terry leadership speaker series my name is Kevin chatel I am a junior mass media art student from grace in Georgia and I’m also a proud Institute for leadership advancement leadership fellow this morning I have the honor of introducing to everyone mr. Christopher Burton mr. Burton has been recognized as a leading lawyer in both the entertainment and the sports fields he was included in the hollywood reporter’s Howard lawyers list in 2013 and has consistently been named in best lawyers in america for entertainment law for the last four years mr. Burton advises motion picture studios independent producers financial institutions investment funds television networks and sports organizations he was formerly a certified public accountant with KPMG in Los Angeles and is now a partner for Latham & Watkins LLP mr. Burton graduated from terry college in 1992 and went on to receive his JD from the University of Virginia School of Law please join me in giving a warm welcome to mr. Christopher beer morning good morning all right so we just did kind of a formal introduction but I’m sure everyone is curious to know a little bit more about who the real Christopher Bearden is every will just tell us about your journey and kind of how you got to it first of all unless you’re mad at me I’m Chris unless unless my father or my wife is mad at me that’s only when Christopher comes out but yeah I had a bit of a of an unusual journey to get to Georgia I I moved around a lot as a kid my father was a nomadic accountant which I understand is the program it’s going to be awesome going forward I lived in seven different states went to 14 different schools I went to high school in Houston Texas Sacramento California and ultimately Columbus Georgia for my senior year and and so of course rather than just going up the street when it was time for me to pick I went to Los Angeles so my freshman year of college actually went to Southern Cal I was a competitive swimmer in high school and when I got to Southern Cal I was going to walk on the swim team and swimming I don’t know if any of you are swimmers it’s an empirically not a fun sport it’s rewarding but not in terribly enjoyable the other world record holder in my event and I quickly figured out that it may not be so rewarding to swim every day against that person so I still I stopped swimming and I just became a regular student and in the summer my parents said to me you know we don’t like you being so far away we you gave up your childhood dream we really think you should you should you know consider going somewhere more local and and swimming again and so this was about August before my sophomore year was about to start and so I hopped in a car with a buddy and came up here from Columbus I toured the campus and I loved and I immediately just felt like college it just had something special about it and I was sitting at ut’s which is now starbucks it was a phenomenal Philly cheesesteak place back then and I said you know I’m gonna I’m gonna try to do this and so I i hailed a cab to the pool I found Jack Bauerle and I said listen I’m Kris Burton I currently go to USC i currently have pretty good grades and I used to be fast in the pool and if you’ll let me go to college here I’ll be a great teammate and student and you’ll be proud of me he said let me get back to you in a week later he said get up here and that’s where the journey began so is not exactly a straight line but one of the things that I think you guys will find is very few things or a straight line and that’s just fine in fact so that happened in a very odd way two weeks later before school it even started I was in a room much like this I looked in the audience and I saw a girl and I asked who she was and I was told well that’s Jenny she’s on the track team and that night I met her a week later I had the courage to ask her out and 25 years later she’s still with me so the the bottom line is you never know what’s going to happen but it’s generally pretty good and I’ve had the good fortune of coming back to school every year I get to at least two to three football games I moved to LA in 1992 and in 1994 I brought two guys back with me to see Georgia play because I explained to them that was much better than the pac-10 and just you just you have to see it to believe it and now I on our 20 21st anniversary of what we call the southern excursion and as Katrina and others have seen I’m generally on campus Lee West year with about 22 or 25 guys from LA in the North Lawn all excited to be here so it’s it’s a very special place to me but it started out in a very unusual way to get here fantastic so ladies and gentlemen you can find your future husband or wife ever today look forward to that I’m so you are a terry college of business student well I want what did you learn in tere college that you have applied to

your career I’m anything in particular that stands out well there’s actually a strange there’s one thing that really resonates with me and I don’t even remember the class or the professor and that’s that’s bad of me but the experience was it was a team experience so I was a classic type a straight arrow student and this was a team experience you had to get together the group of students and I remember thinking that when I was assigned my team I thought I was very upset with the configuration of the students because I didn’t think they were maybe that some of the stronger students in the class I was a little bewildered by the way I was worried about my grade and how I’d have to I’d have to do all the work and then midway through the project it clicked this was the entire purpose of the project to put people together that were different that had different strengths and it was up to the group to figure out how to maximize all of our strengths for our collective benefit for our grade and it was really an experience that was one of the more life-changing academic experiences of my life because we did pull together we did get an A collectively we did that and now 20 some odd years later what i am doing on a day-to-day basis for big clients is putting together a deal team to tackle a very challenging transactions and it’s made up of a lot of different individuals with different skill sets often times in different geographies and pooling those talents together to have the proverbial whole is greater than the sum of the parts there’s a lesson I really learned here in a workshop and you’re talking about bringing teams together and doing deals can you tell us more about what exactly you do and what kind of lawyer you are if everyone doesn’t know that your lawyer does all those TV shows about transactional laws now it’s a very it’s very interesting field and what I do in particular it slightly difference in the average attorney because I’m an industry practice I worked soling exclusively in entertaining stores and on the deal side so I’ve never been to court ever and hopefully never will I spent all of my time in boardrooms in on conference calls flying around meeting with people and what I do is essentially I represent clients in there in person trying to achieve a goal and so these are so these are some of my clients and so maybe an easy thing to do is to talk about so a deal that we concluded recently which is sort of indicative is I do a lot of work with in here the motion picture shooting and they’re very strong be fulfilled and they are strong and descriptive but the board of directors had a view that we really needed to do more than on strip its face that was that was a very cost efficient and very lucrative business we need to grow that aspect of under and so we took a look we sat down with with the senior management team and we took a look around at the different options we decided with grow organically grow into that’s very difficult so we said let’s take a look at all the companies out there that are really prolific in this space and see who we may be able to entice to come on board with an acquisition joint venture strategy and so we thought you Mark Burnett was really the guy who is the Tiffany brand in the space so we said okay let’s go approach mark so I helped the company with team up with an investment bank we approached smart and we said listen we have an idea we want to basically bring you in full we then negotiate a purchase transaction and a joint venture and a distribution agreement for all of this product and now we are basically setting them up and putting bringing in several hundred million dollars capital financing to basically not only guys we’re fortify his non-scripted business which for those who don’t go mark burnett does survival apprentice shark tank the voice etc he is generally the most Olympic unscripted producer in the world and now we’re sitting him up knowing to give you that business but also to go to the scripted world where he has a lot of very creative idea so that’s not something that typically sounds like a lawyer and it’s probably one of the reasons why i love what i do is that because of an industry expert we get involved with the client from very beginning and we basically take an aspiration for a or problem we solve it gently through equity so you graduated in 92 yes but you didn’t go straight into doing that you were a sort of public on first so what was that process like well i was here at terry and i thought it was important to i made a decision and a why or how but i made a decision that i thought i’ve been in academics for my whole i was a student just like all of you and I never bit out the world I never got my own cup of coffee I never got up got dressed in a suit and drove to work and I thought that that was something that was important i looked at the landscape and at the time I had just an affinity for black boy i like i like the answer is

that i was really really enjoying my accounting class father said nomadic and so I said I’m going to try that and I also had a desire to go back to the west coast what i thought was on a sample basis just for a little while and so I knew that if I did well here at Terry in the accounting program that the big six at the time that’s how old I am would provide opportunities all over the place including up and down the west coast so that’s what I did that’s why i chose the accounting major and i will tell you to this day it’s probably the one of the better decisions i’ve made from a career perspective because even though i knew at the time i was ninety-nine percent going to law school the experience of working at kpmg and i was going to do it for two years to get my license actually stayed on for a bonus year because i was enjoying it so much it’s actually how i got mine again everything in life to me he seems to happen by chance and i started working at kpmg because i liked the guy who was recruiting me there i interviewed up and down the west coast but at kpmg was a former university of texas football player in fact his last game was the 1983 Cotton Bowl where they lost ten to nine georgia and the he was a great guy when I got to LA he said I’d like you to work on my cows I have that Nestle and I of MGM and I say well I don’t know when in Rome you know I’ll do this and so for the next three years I did a lot of media related accounting and special projects I helped spin-out National Geographic I Family Channel I helped form what is now sinclair broadcasting with an M records and just learned it from a financial side and as a young accountant at 22 years old you get to roam around these companies and ask the CFO questions and they have to answer you you know that they can’t ignore you they can’t blow you off as you know an intern they it’s the audit they have to they have to engage and and you learn a tremendous amount about business about financial statements and that has really really helped me in my personal life and my professional life and executing on behalf of my clients to this day and one of the clients that really stands out to me is the Olympics can you tell us just a little bit about what exactly you do for the Olympics yes yes so the the IOC is is I mean I this is film so I shouldn’t say I’ll say it’s one of my favorite car being a college swimmer here and being a complete Olympic junkie from the time I was a young boy I love the Olympic movement I love everything about it I wasn’t good enough to compete unfortunately but but now I’m a big part of it so the way it happened is in 2003 the IOC just gone under a regime change I’m president Jacques Rogge came in and what he wanted to do is the single biggest asset that the Olympics owns is they’re meteorites and their sponsorship rights so it’s their IP and because the IOC the International Olympic Committee which is based in Lausanne Switzerland they control the Rings and they control the broadcast media and digital rights to the Olympic Games globally and it generates roughly six billion plus per quod rhenium which is a four-year period so it’s a high revenue producing s and it they basically take all of it and give it back to the Olympic family and so at that point in time there was a real stagnation in terms of how they had sold their rights especially in the United States but as well and they came and asked for some advice about how to do it and and what I said was you have this unique asset you should sell it the way you would sell a company you should conduct an MMA style auction you should have a bid process you should have bid documents you should bring the bidders to this little tiny town Lausanne Switzerland she should put them all up at the same hotel you should have run into each other at the bar because they’re the heads of all the major networks sports organizations are competitive and that will garner a tremendous result then they said it’s never going to have is not going to work I said well let’s try it so we tried it in 2003 we sold the u.s. broadcast rights to NBC for 2.1 billion dollars which was a 700 million dollar increase over the last deal and they said we like you let’s go sell Canada and so we sold Canada and in Australia and then I ran out of english-speaking territories and they said well you know let’s try you know japan and china etc and so that’s how the relationship started selling their global media rights I helped them on some sponsorship issues and then the sort of the most interesting part of the relationship of the IRC is they have a very interesting relationship with the United States Olympic Committee it’s essentially the same relationship you’d expect of a league in a very top team so think of the NFL and the cowboys or the NBA and what used to be the Lakers so good anymore and so I deal a lot with us relations on behalf of the IOC which puts me in a very interesting position because I’m an Olympic junkie I’m a huge team USA fan but I spent a lot of my time negotiating against the people in Colorado Springs on behalf of the global movement where I’m pretty much the only

American around the IOC as you’d expect a very melting pot organization and and I’m one of the only Americans that it sort of works on behalf of them and so it’s a little challenging to negotiate against my country but it’s been okay but it’s been great it’s been really fun um so we’ve learned a lot about your career path and how you’ve gotten to where you are and a lot of us as students are maybe graduating and going to get a job or maybe go to grad school or maybe we’re juniors and we’re getting an internship what advice do you have to us as students who are getting ready to enter the workplace well I think that my experience you’ll find I have a tremendous I ask for things that I think are right so I basically will give advice as if I’m giving well I’m paid to give advice for living so maybe that’s what but if you are thinking about or strongly considering a postgraduate education an MBA a law degree something of that nature I highly encourage people to leave the academic environment and spend some time in the world and I don’t care whether you’re bartending or working at kpmg but but having the experience of living outside of the academic world for a few years and working with people on a day-to-day basis working with people that may not be as motivated as you dealing with difficult situations getting dealing with the responsibility of having to be somewhere on time or else there’s real consequences not you blew off the class and I’ll make it up but really real consequences I mean that experience I think is invaluable and I think what the reason I say especially if you’re going through a period of time you’re going to go back to postgraduate education when I went back to school to law school after working for three years at kpmg I embraced it with a vigor and a level of excitement and a perspective that I don’t think I ever would have had i gone straight through would I be in the same place today now i don’t know maybe but i think that what I got out of those three years of law school because I had spent time in the world was dramatic so I think if you’re thinking about that it you know a bit of a gap to go do something else it can be completely unconnected to what you think you may do you know counting now to me seems highly relevant to what I do but back then it seemed a little bit of a non sequitur but you can do things even more completely disc and as far as those that are going out in the workplace right away I think it’s a huge place the world and there are so many opportunities and there’s so many jobs there’s and you just don’t even have any ability to fathom all the opportunities that are out there and no matter how wonderful the career placement services are now and their way in the information that you have access to now is so much different than in the early 90s you still don’t even have a clue it there’s so many different things out there and so what you really need to do is find what your passion is is and kind of drive in that direction and if you don’t get there right away or you wind up waiting a little bit or not quite finding the permanent job six months out three months out what have you that’s okay because it’s a long career I mean most people now are working 65 I mean so if you graduate 22 that’s you know that’s 42 43 years that’s a long time I mean I feel like I’ve been doing what I’ve been doing forever and I’m just 44 and I love my job so it’s not like the days go by slowly I really like what I do but you get a lot of time and there’s a lot of opportunities don’t think you need to make a choice right away and that’s interesting because that students you know a lot of us just want to go out and do but to take a break go do something completely different or get some more experience yeah in a lot of times quite frankly one of the things you can learn in life is from your mistakes I mean I i started at kpmg in July even though the entering class was not supposed to start until August because I thought I wanted to get the leg up that was really really stupid yeah because I really should have taken another month enjoying myself and you know so I was that guy and I’m telling you please don’t be that guy so in the lead the Institute for leadership advancements something we really stress and believe in is values-based leadership if you can go ahead and maybe share two of your core values that kind of guide your actions today and how you kind of define those over the years sure I think that I mean first of all integrity is got to be at the top of any list I think because you only are as good as your reputation you’re only as good as especially in my profession but in all professions but my profession I’m supposed to be giving people advice and they don’t call me for a day to day question they call me when the house is on fire they call me when the board is told them they need to execute on a transformative transaction they call me when a corporate raider is coming to try to take over their company and they don’t want to be taken over they’ve got an issue and they need to know that I’m delivering straight advice they need to know that i am thinking about their best interest and when I deal with counterparties the other side both the clients and opposing counsel and bankers

and all the people that are across the table from me need to know that I am as as good as my work that they can trust me and that because putting together a deal is very different most of the time in law what we see on TV is an adversarial setting where there’s a winner and there’s a loser it’s black and it’s white you go to court you argue and somebody in a row pics that’s not my job my job is sit across the table from you and make something happen collaboratively which means we need to work together we may have as adversarial of a dialogue as you’ll ever seen any courtroom and maybe beyond at the end of the day you’re trying to get to a common goal in common purpose and you need to trust your partners and you need to trust their representatives and so integrity is paramount I mean it’s literally it’s a there’s no room for error there the second thing is really more about being successful and is to be self-aware I think that you got to know who you are and you got to be honest with yourself all of us have strengths and all of us have weaknesses and we’re not all good at everything and one of the things that is a big part of my practice is we started about really around the two early two thousands started noticing an influx of high-net-worth individuals into the film business and said why is this well people have made a lot of money founding companies like eBay and others and now they want to for various reasons come to Hollywood and so we actually started an aspect of our practice called new entrance to Hollywood and what we noticed is a lot of times we were the second law firm to represent these people and we started thinking well why is that and what would what we found was a lot of these billionaires one thought because I can create a brilliant tech company well I’m can do anything so I can go to Hollywood and invest in movies and that’s easy well it’s a different community it’s a different business and I can use my normal lawyer up in Silicon Valley and they can do it because if they’re good at this they can be good at that and so that’s that was a lesson that we kind of seized on and actually started marketing to that we started saying and we may not be your first law firm but we’re definitely going to be your last and it just it just show that just because you’re excellent at one is not that so you’re excellent another you also have to know your strengths I mean one of the things you’re you guys are learning about his leadership and there’s not one way to be a good leader in fact well they’re actually there is one way to be good leader it’s your way right you have to play To Your Strengths you can’t look at someone and say that person is a good leader I’m going to be like that person because you may have a completely different personality mental state background everything than that person so you can’t emulate an ideal in a person but you can do is you can look around and say what am I good at what are my strengths what are my weakness is and pull from different people that you relate to and build your own styles in leadership and in order to do that effectively you need to be honest with yourself about am I the kind of person that can walk in a room and work the room and sell it or are my more of an introvert I need more one-on-one time and you you really need to be honest with yourself about your skill sets and if you are self-aware and you do build a style of your own based on the good leaders around you and the battle leaders around you by the way I mean one of the things that I’ve found that’s been very effective is you can learn a ton about how to act by knowing how not act out being in a situation saying I don’t want to be that person and I mean and I say that someone ingests but I will say that you see a lot of bad behavior in my business and so you can learn from yeah and that’s really great too because in the answer to for leadership advancement we really do focus on self awareness and personal growth and that’s something we ate value as an institution so and going back to what you said about working in teams and knowing your strengths not just for you to be a leader but how you work in a team environment I think that was really powerful so also so you’re living in Hollywood which we all know it’s really hard to make it in Hollywood and it’s even harder to see the success that you’ve seen so what keeps you motivated it’s a fun business I what I said a little earlier was find your passion and I completely stumbled upon line so again I’m not really good at telling people exactly how to get where they want to go but just keep your eyes open and look for things that are fun and I started working in LA as count it thinking I was going to go to law school and go to New York and be a tax lawyer that’s what that was my dream why not and I was living in LA and in working on these companies i just found the business really intriguing i like the constant electoral property and and I didn’t really realize it was a business and the behind the scenes of any motion picture as a stack of contracts about that high and most motion pictures these days cost on average 65 70 million dollars they’re generally about 50 million dollars of marketing put into them so you’ve got 120 million dollars spent for the first

ticket is sold and unlike in a lot of businesses where you can do a lot of market research and demos and roll out sample campaigns this is why you come you see motion pictures like Pacific Rim that came out a couple of weeks ago which one of our clients did and it just doesn’t work you would have thought before you put in that case a lot more money into it you would know what’s going to work what’s not and you just don’t and the the fickleness of the public and technology and the way technology changes really as a challenge these days but it’s a great challenge it’s an opportunity there was a movie that we worked on a couple years ago that was tailored at a young audience sort of a young adult dance themed music movie and we rolled it out and obviously the east coast is three hours of the west and what was happening is people were starting to go to the great marketing campaign people are starting to go to the movie on the east coast and from the theater they were starting to text tweet and other post negative reviews about I don’t like this this is a disappointment and so by the time the theaters open on the west coast you could literally see the shift and in the truck because they do things called tracking they track the movies and try to predict how they’re going to do what do we think and the tracking completely change from what they expected because the feedback they were getting in real time because of Technology five years earlier this could have never happened you know you release gotten through the opening weekend before there was reviews and things but now it’s happening in real time and in these type of things are really exciting I mean one of the deals we just did was company up there that you may not recognize the logo is called 10-cent 10-cent is one of the largest media companies in China and China is a huge frontier for both median sports organizations because it’s a huge market there’s a lot of broadband penetration there will be a lot more broadband penetration the regulatory regime is softening because right now there’s a quote are you going really so many foreign movies a year and things of that nature but we just did a landmark dr i represent Tencent and we represented them in a deal that was announced at the NBA all-star game where for the next five years all of the NBA’s content their games playoffs etc are going to be made available digitally all over China as a multi-year multi-billion dollar deal really really transformative and something that 57 years ago an organization with IP as valuable as the NBA would have been very leery necessarily about licensing that into China given piracy on their concerns but as the world is evolved you have deals like this being done and they’re being done every day and it’s just it’s a very very exciting time to be in the media space I mean it’s so fast-paced in the media space and an entertainment so how as a leader do you continue to grow and continue to develop to make sure that you don’t stay stagnant and that you’re always getting better you have to have a good team the thing that’s the most critical as you progress in your career you cannot do it alone from the very beginning when I was a young associate you know I was two years in I knew there was at least somebody below me theoretically and you start building a team and building a relationship and in fact it’s a little kitschy but it shows my passion for the place my team it my work team at at latham is called team Georgia and you know I I have a deal toy in my office one of the things that that clients often do for a large transactions they’ll give these little deal toys and they’ll be kitschy things and a few years back I sold the DreamWorks film library to Paramount on behalf of DreamWorks and it was one of the harder transactions I’ve worked on and the the I was sitting in my office after closed and all of a sudden they wheel in this Vespa moped like a but it was red and it had Georgia stickers all over and the g and the bulldog and so in my office to this day I have a scooter georgia theme scooter sitting in my office is the consummate deal time I my two little boys keep wanting me to bring it home so they could ride it around Manhattan Beach scares my wife so it stays in my office but um you know so i have this team of people there the the young partner who works with me now one of the young partners works with me now he started working with me as an intern sat in the office next to me and we’ve built this group and everybody is out there looking for opportunities everybody is keeping current and everybody works together collaboratively the I work in an entertainment and sports group of about 20 lawyers and we have in my opinion the most prolific practice in the country and the reason we do is because we’re a team of 20 we’re not one or two people we’re not a practitioner we’re a group we’re a team and we approach everything as a team we approach client service as a team because if we have a new engagement and it may maybe I get a phone call because I know a banker or however you get you get assigned a deal it may be that my expertise is not as appropriate for this deal or maybe that my personality talk

about being self-aware is not as maybe the client is a really big car guy well might one of my partner’s a huge car guy like I don’t care about cars but he loves it so we’ll maybe the thing to do is to galvanize a relationship to make the client comfortable with the attorney to really create a counseling relationship is you put a different member of the team in the front position of that deal and I think that really is the key to our success is that we are the consummate team the cosmic group I think chemistry is huge I mean I I do everything by analogy so 19 out of the 20 players on the los angeles kings hockey team live in my little beach town and the other guy lives in the next beach and they all live together in this little tiny beach town some of them rent houses together and they’re not the best 20 hockey players in the NHL but but they’ve won two of the last three Stanley Cups because if mommy hockey fans are but but when you watch that team play they literally never give up they were down three games to 0 they play as a team there’s so much chemistry among those 19 people because they are consummate team it makes them overcome better people better individual talents so I think really really working as a team from the beginning and building it because you can’t just go to someone and say you’re on my team let’s let’s let’s have chemistry it’s something that’s developed over time with trust experience good times and bad people will fail you cannot be you’ve got it you’ve got to pick them up teach them and move on so that I think is really important that’s great we’re talking about teamwork and building relationships and connections and I know something as college students we focus on a lot is networking and getting to know people building a network of support any words of advice for a college student that well you know either wants a job or just wants to build a network of people yeah it’s really important it’s probably one of the biggest mistakes I’ve made in my entire career is not focusing in on that at all and then when I started focusing in on it focusing on it inappropriately and i’ll tell you what i mean by that so I never really thought much about it again because of my mental state was I had I have a have a mantra which is swim your own race which i think is important which is you do need to worry about yourself you do need to take possession of your own career and no one’s going to do it for you necessarily you need to be protective and thinking about what’s the right thing and don’t be afraid to ask for much the same way I got enough taxicab found the swim coach and begged me beg them to let me into Georgia there are experiences in your life where you’re going to just have to go for it and you’re gonna have to be focused but at the same time you know I think that building a network of people that you know and trust is important because life is a long journey and what I did very poorly was for the first several years of my life of my professional life I didn’t focus on it at all I stayed in touch with my core group of really good friends from Georgia but I didn’t stay in touch with the broader network of people I had met through Terry because most of my very very strong friendships were made in the pool because it’s were spent most my time and so I maintained to this day very strong friendships with those people but what a lot of my classmates at Terry I did a very poor job of staying in touch with I continued that tradition by being very poor staying in touch with my law school classmates because again I again my core group of friends that were in my study group I still talk to this day but a lot of my classmates I really let go by the wayside then when I finally started this thing I really need to focus on this as a second year lawyer I was trying to build relationships with managing directors at Goldman Sachs and CEOs and of course they had literally no interest in talking to me because why would they need to talk to the junior guy in the file one of twelve attorneys what I should have been doing is focusing on building relationships of my peers yeah and thank goodness about five years into my legal career I figure this out and started you know and by then I had missed a lot of opportunities so I missed opportunities at Terry I missed opportunities at Virginia I missed opportunities the one thing I actually did do all right is I maintain some girl a ship’s at kpmg why I kind of had that weird gap i don’t know but i did a little bit there but finally i started focusing on the right thing and building out the network so what would I tell people all the time when they come to the law firm I give actually a lot of speeches on this exact topic is you’re not trying to get business this is in the context of a law firm in barber you’re not trying to get business from your buddy today but what your first year lawyer when your buddy is the COO you’re going to be a part and then it will but but this starts today it’s not just like building a team is doesn’t happen overnight building a network doesn’t happen overnight and it can be and you don’t need to think i’m gonna go network today just be a good person get to know people try to build a personal relationship one of the things I do now is I tend to get to know people and I

find out something about them and sports and entertainment generally lends itself to I have a favorite movie I have a favorite actor I have a favorite team and I’ll just try to keep remembering that and and when I see something happen with one of a team or a movie that someone likes I’ll give them a text just some hey listen saw a good win last night things like that these little reminders just just continue to bridge that relationship and so that when there is an issue when there is a reason to reach out you have a personal relationship you haven’t it hasn’t been five years since you’ve spoken up gotcha and that that’s really profound because I think a lot of times maybe we’re focusing a student’s on reaching up to people above us but building relationships with our peers that can endure it is it’s it’s it’s listen I mean it’s always it’s always fun to shoot up but it’s a long play and it’s easier now with things like facebook snapchat you know so perfect that’s kind of all I have prepared right now but i do want to open it up to the audience for some audience questions so we have a couple microphones on the floor of some Usher’s that are going to bring those around so if you have a question for chris if you want to just raise your hand they’ll bring it to you and you can stand up say your name major in your year yes / oh hi my name is AUSA if I’m a real estate major and I’m a junior what’s been your favorite company working with throughout your whole time here you know it’s interesting they’re all fun in their own ways and some of the some of the clients that are fun are not necessarily obvious by what they do the guy who runs MGM is a really good friend um he’s a guy I met I represented a private equity shop buying half of this company he spermatid company called spyglass they made movies like Seabiscuit and six cents and they had a really good run as a production company and one of the things that was in vogue before the financial crisis was private equity shops coming in and investing in town so you would basically bring in a bunch of capital you didn’t do sir and now you own content instead of just making it for the studios so I actually met him on the other side of the table he’s a south african former professional football player really aggressive South African guy and we hit it off even though we were with very hostile discussions uh and then a couple years later MGM was going through a bankruptcy and they were looking for a management team to come in and bring the company out and bring it back to its former glory and they reached out to Gary to do a merger with MGM and spyglass and moving through so i took this guy through a prepackaged bankruptcy and in december 2010 we come to came out of bankruptcy with gary at the helm just for some financial information the stock price at the time is about $19 sheriff’s now up to in the 70s he’s done a phenomenal job of guiding the company up from really death’s door bankruptcy to being you know between bond and Hobbit know the things they have going on a really prolific company and he’s a great guy he’s become a really good friend and so I really have a special place in my heart they were also my first client when I went to kpmg in 1992 and they let me run around and talk to people what my first client was MGM and I had to ask them like how do you project how much money you’re going to make on your movies and that’s how I really started to learn about the business so I have a particular fondness in my heart for the lion and when I hear it roar on the screen I get a little giddy and then obviously the I mean the Olympics goes without saying i just did such a special place Mart the one of the great moments of my entire life was in nineteen and 2010 on the Monday before the opening ceremonies of the vancouver olympics i ran the torch through the streets of downtown vancouver it’s actually a really big flame and you got to be careful it was really really cool I still have a torch in my house and my little outfit the whole thing and that was really cool and getting I’m getting to spend a lot of time with the Olympic movement which is something I believe in personally is quite is quite special good question good answer any other questions right over here I have a question on regarding I’m a not a present-day student but a graduate at the University of Georgia in today’s world everything seems to be so technology oriented where you know your applications are online it’s very different from when I graduated where you sat in front of someone and they actually looked you in the eye and they found out a little bit more about you they feel felt like that your personality would come through now what advice do you give to these graduates that have to put online applications to get beyond the online application well going beyond the applications just to your broader question it’s a real issue for a couple different reasons and one reason is is that people are very emboldened by technology so people will

do things in the text that any even on a phone call they wouldn’t do sitting across the table they’ll take a position they’ll take a stance the display in attitude they never would do in person so so one of the things that I do in my practice I’ll get back to the online application question the second I am on a plane almost every week I have lots of lots of frequent flyer miles and because I really believe in both for the counseling aspect of the business and the negotiating aspect of the business you’ve got to be in front of people I love technology it’s it’s it’s it’s empowered me in ways that I can’t even begin to describe but at the end of the day to forge a relationship with someone and to get something done effectively I really believe it’s still you have to look them in the face shake their hand sit down talk see them that’s how communication needs to ultimately be ultimately be to be effective as far as the other piece of it isn’t getting to sell yourself as far as resumes as far as interviews and I think you’ve got to push for it i mean i know that there are certain schools that still allow you went for instance i went to the university of virginia for law school and they were one of the few schools to have a program where you could go interview and so i got on a plane and i went there and i knew that if i sat in front of someone hope that I could convince them that I was different and there was things that weren’t going to come across on the page and so I think that you either need to look for those opportunities for you need to manufacture them yourself because there are rules there are guidelines there there’s a structure but there’s also waste you know you can go meet someone if you find out who is in charge of something and try to find a personal relationship because I do believe I think it’s a great question and I think if there’s one thing I can tell people is it sufficient to text it sufficient to email but at the end of the day it’s more effective to meet people face-to-face and so that’s that’s a great question fantastic question in great advice is an answer okay we have time for about one more question you want to close this off hi I’m Ginny Atkinson I’m a 1993 graduated Oh Terry I actually think I’m a met you once in California but uh I’m also a professor here at risk management and insurance and number of my students are here today so being a lawyer in entertainment and sports obviously very interesting to too many of the students here and I was just wondering you know in this class we actually talk about risk and all kinds of levels from lawsuits to a speculative risk and I was running what what kind of risk do you think are facing this industry right now that you might be involved with or even some of the technology made with the sony cyber breach things of that nature there’s a lot of risks so i’ll hit a few of them in one of my clients fact MGM produces the James Bond franchise with sony and sony has just faced one of the largest of meth largest hackings in in US history and it is it is dramatic the impact of that on that company and its relationships is will not be known for a very long time and so the maintaining security in today’s world I mean it’s very interesting to me because your generation seems to be fascinated with telling everybody about everything you’re doing at all times and so the concept of privacy is almost sort of sort of a bad word it’s like well no I I want everyone to know what I’m doing I’m posting right now and and so but when you get into a business context there was actually the CIO of Sony was interviewed not too long ago before this happened and he was like is the gist of his statements were were a creative community we can’t run this like a bank or an insurance company we have to have a free flow of information our security is good enough obviously it wasn’t and and the impact it’s had I mean you know my client and the producers of James Bond are furious because they hold these scripts and maybe it’s idiosyncratic and maybe it makes a difference but they hold these scripts to these stories to be sink resetting and they don’t even follow them with the copyright office in advance the way you should legally because they want to keep them secret and now they’re out there and so that’s something that’s really dramatic from a security perspective and a risk perspective that’s facing all industries in the entertainment in particular these entertainment counties have a lot of sensitive information they have Tom Cruise’s social security number you wouldn’t want that and so they got to be very careful with this on the sports side the concussion lawsuits are a real issue because what you’re seeing is beyond the NFL you’re starting to see youth sports and you’re starting to see what we’ll all call Olympic sports mean water polo soccer the they’re getting implicated and it the effect it’s going to have is unclear but it’s it’s it’s something that’s a real issue in the sports space to look at from a from a

liability in a risk perspective so those are two issues that I really think about and then just the business challenge of Technology I mean used to be in the motion picture business you could sell someone the same movie 10 times you go buy a movie ticket then you buy a DVD and then you get a pay-per-view in the new HBO and then you watch it on cable and you watch on free TV now they can’t do that consumers want to have the ability to access scripted content on any device whatever they want for one purchase price and so that the business models been completely disrupted it’s a different risk but it’s an economic challenge it needs to be faith well perfect that kind of concludes what we’re going to be doing right now but before you leave we wanted to say first of all thank you so much for coming or any of your time with us today I’m perfect and on behalf of the Institute for leadership advancement in the terry college of business this is a picture of the arch only given to Terry leadership speaker Spence a center so perfect a one more round of applause for mr. Chris perfect and we’d also like to thank you guys for coming today so our next Terry leadership speaker series is on March 27th with Arthur Blank and he’s the owner of the Atlanta Falcons if you are here for class today make sure you fill in your cards and then drop them when you exit the chapel and thank you so much everyone have a wonderful friday